Footwear has a waste problem

We have tried our best to reduce and eliminate any unnecessary packaging and materials, and replaced the shoe box with something we hope you will reuse.

Think of what comes along with the average pair of shoes/sneakers bought online or in a retail shop.

First you have the shipping box, then the shoe box, then any tissue paper, plastic baggies, cardboard inserts and other ephemera that a retailer might include to protect the product or give the unboxing experience some social media attention — almost all of which will likely end up in the trash or recycling.

According to the EPA, packaging accounts for about 30% of America’s trash by volume, or around 78 million tons per year, and even though 53% of that gets recycled, the rest goes into landfills. The problem is only getting worse as online shopping becomes more popular: According to the Pitney Bowes Parcel Shipping Index, parcel volume exceeded 131 billion globally in 2020 and it is likely to more than double by 2026

And each year in America, 300 million pairs of shoes are thrown away, that is a lot of landfill, taking an average of 30 to 40 years for just one pair to decompose.